Baba Ramdev needs no introduction. Undeniably, he is the biggest flag bearer of Hinduism, swadeshi movement, Ayurveda, etc. The world knows how powerful he is. Prior going to the topic, let’s first take a look at Ramdev’s empire. Patanjali Ayurveda’s revenue was only mere 317 crore at the end of 2011, which made a whooping jump to 5000 crore INR by 2016. By May 2017, the revenue reached 10,000 crore INR. In fact, Baba is aiming to make the figure reach 20,000 crore by May, 2018. Patanjali now offers more than 500 FMCG products.
Whatsoever may be his business secret, the continuing customer base proves it well that people find his products effective. In other words, Ramdev has made the most of “Ayurveda”, which the foreign brands were ignoring two-three decades ago. “Ayurveda” is not a big thing in just India; rather, it’s growing with popularity across the globe. Commendable exploration of “Ayurveda” by baba Ramdev has made all the top FMCG brands to shift their focus on this ancient Indian concept.
The report below thoroughly explains about the above claim.
Let’s start with Hindustan Unilever and Colgate first. It is here to mention that Hindustan Unilever has bought over Indulekha, which is Ayurvedic hair oil. Through the process, HUL is back in ayurvedic hair oil business race, which it had quitted a decade back by selling Nihar, its hair oil brand. It had sold Nihar coconut oil to Marico, L’Oreal. In fact, Marico, L’Oreal has started a laboratory to research about Ayurveda in India.
Now coming to Colgate, Colgate-Palmolive has launched “authentic Indian toothpaste called “Vedshakti”, the typical Indian name. Ingredients of this paste is said to be lemon, cloves, and salt.
The other big name jumping to the “Ayurveda revolution” is Dabur. Interestingly, Dabur has launched its own dedicated “Ayurveda” call centre called”Ask Dabur”. The sole intention of this call centre is to help people in learning more about “Ayurveda” and ask various questions based on it. It has employed renowned ayurveda specialists in the call centre to help people gain good knowledge. In addition, the call centre encourages people to try more and more herbal and natural products, over the chemical ones. Not just FMCG products, Dabur is focusing on herbal and ayurvedic medicines as well.
Patanjali by 2020:
Well, it’s commendable indeed to see the way Ramdev is still unstoppable despite some much competition in his own “Ayurveda” segment. As presented the statistics above, the brand “Patanjali” is hiking with popularity. In fact, the brand is being forcased to reach a staggering revenue of 50,000 crore by the end of 2019-2020. If this forecast becomes a reality, Ramdev’s brand will be more than all other FMCG brands on a whole.
Other than Patanajali:
Baba Ramdev is not confined within Patanjali. He has given inception to another brand called “Astha” in 2016. This brand powered by Patanjali is to compete in the market of worship products, whose global market would be more than 8000 crores. One can have these products from brand “Astha” through online site called Shubhkart.com. There are 18 varieties of products one can find at Shubhkart.com, ranging from Indian traditional clothes, idols, Vastu products, rudraksh, fengshui products, etc.
Interestingly, one can order Prasads from popular temples through this site as well. Baba Ramdev has also introduced “Swadeshi Jeans”, which are comparatively loose in terms of fitting, thus helping women to hide their curves, if they wish so.